In Hawaii, tourism is everyone's business.
Each one of our ohana invests in a better tomorrow by supporting HVCB's marketing efforts. Together, we are able to convey how special Hawaii is, not only to the people who live here, but those who take a bit of Hawaii home each time they visit. Let's show everyone what the Aloha State is really about. Become a member of HVCB today!
Learn more about our Benefits & Services, Membership programs or click here to join!
Top 5 Reasons to Become a Member
of the Hawaii Visitors and Convention Bureau
| Strengthen Hawaii's economy | Join our ohana of more than 1,800 businesses to support tourism – our #1 industry. In 2010, visitors counts totaled 6.9 million, contributing nearly $11.2 billion in statewide revenue.Tourism plays an essential role in all levels of Hawaii's economy and is everybody's business. Support it, benefit from it. |
| Promote Hawaii as a leading vacation and meeting destination | Your membership supports the planning and implementation of the Hawaii Visitors & Convention Bureau's marketing efforts that keep Hawaii at the top of vacation and meetings wishlists. HVCB's efforts extend your marketing reach to directly touch leisure travelers, corporate meetings and incentive professionals, travel trade, and travel media through HVCB partnership programs. Through HVCB’s island chapters: the Kauai Visitor Bureau, Oahu Visitor Bureau, Maui Visitor Bureau and Big Island Visitor Bureau, our global reach continues to extend to Europe, Japan, the rest of Asia, Australia, and New Zealand. Our partnership programs also qualify your business to participate in HVCB’s cooperative marketing efforts. We support your success through strategic research and data, and integrated marketing programs that might otherwise be too costly for individual businesses to acquire. |
Reach visitors prior to their arrival |
Through your membership you receive free listings in visitor and travel trade publications (where applicable) and on www.gohawaii.com, which receives an average of 600,000 unique visitors per month! You get in front of consumers before they arrive to influence their travel decisions and activity arrangements. |
Access CMI information |
Expose your products and services to meeting planners with access to an online list of corporate meetings and incentive (CMI) groups booked at various accommodations and meeting facilities throughout the state of Hawaii. |
Stay up to date |
Visit Kahe Wale Online for information on marketing opportunities, event announcements, important deadlines, and the benefits of membership, or Market Insights Online for the latest in HVCB market research and analysis. |
The HVCB offers three levels of partnerships based on your type of business. Each provides varying levels of participation based on a company's individual needs to generate marketing exposure.
To view a level's benefits and services, click on the partnership program below.
| Hibiscus: |
Standard Business |
| Ilima: | Convention Business |
| Maile: | Corporate |
Join the ohana network! We look forward in helping you choose a membership level that best fits your company's marketing goals.
If you would personally like to become a tourism industry supporter, consider our Individual partnership program.
Exposure
- Gohawaii.com – Website listing on Hawaii’s official tourism website
- Receives an average of 600,000 unique visitors per month
- Receives an average of 600,000 unique visitors per month
- The Hawaiian Islands Visitors’ Guide
- Distribution: 150,000 annually
- Island-Specific Vacation Planner (When applicable, by island representation)
- Kauai Travel Planner
- Distribution: 75,000 annually
- Kauai Travel Planner
- Oahu Vacation Planner
- Distribution: 150,000 annually
- Maui, Molokai, and Lanai Vacation Planner
- Distribution: 200,000 annually
- Hawaii Island Travel Planner
- Distribution: 100,000 annually
All consumer planners are also available in electronic versions at gohawaii.com/visitor-guide.
- Hawaii Travel Professionals’ Guide
- Distribution: 40,000 annually
Opportunities
- Various opportunities for participation in promotions, cooperative advertising, and other programs will be communicated via email or on Kahe Wale Online – HVCB’s Member News site.
- Market Saturation Programs – Participate through HVCB Central and/or your Island Chapter as HVCB Marketing targets key markets throughout the year.
- E Komo Mai Guidebook – Listing of Value-Added Offers for Dining & Shopping sent by Hawaii Destination Specialists and select hotels.
- Hawaii Booking Advantage Program – Expose your business to meeting planners and gain an opportunity to up-sell in our Corporate Meetings & Incentives’ Added Value Resource Center. Online at businessaloha.com.
Tools
- Market Research and Trend Analysis – Up-to-date tourism reports & analysis available online.
- Cooperative Marketing Campaign Materials – Access to select HVCB consumer marketing materials. Leverage our successful campaign messaging for your brand.
General Benefits
- Brochure Racking in HVCB/Island Chapter Office (When applicable, contact office for more info)
- HVCB Membership Certificate Ensemble
- HVCB Membership Decal
- HVCB Membership Directory
- HVCB Membership Logo
- Kahe Wale Online – HVCB’s member news site
- Island Chapter member news and updates
Advertising
- HVCB's Cooperative Opportunities – Receive details on HVCB’s cooperative marketing and advertising opportunities.
Sales
- Lead Generation Service (LGS)
- Information Distribution Service (IDS)
Media
- Public Relations – Keep the Public Relations Department informed of news and events that can be incorporated into HVCB media materials, which may result in story ideas pitched to travel writers.
Corporate Meetings & Incentives (CMI)
- meethawaii.com – Website listing on Hawaii’s official CMI website
- Receives an average of 1,000 unique visitors per month
- Online CMI Calendar – Access the resources to contact meeting planners about your product or service prior to their arrival.
- Industry/Professional Trade Shows – Reserve a booth space at one of the tradeshows (e.g. IMEX America, Meeting Professional International (MPI), etc.) CMI attends within North America. (Opportunity open to members only; associated fees vary)
- Guide to Meetings, Conventions, and Incentives
- Distribution: 10,000 annually
- Online Version: businessaloha.com
Not all of the benefits and services above are applicable to all members. Benefits and services are subject to change. Additional guidelines may apply. For more information on HVCB Membership, please contact us.
